Free new-customer call audit
Your phone is the front door, and it’s the one part of the business nobody can stand and watch. A ring nobody answers, or a caller nobody asks to book, is a customer you never knew you had. Valk places one automated call to your front desk, the way a new customer would, and sends you a one-page scorecard. No cameras, nobody looking over anyone’s shoulder.
Sunset Family Dental
Sunset Family Dental
A solid call with two recoverable gaps.
“Um, let me check if we’re actually taking new patients right now… I think we might be full?”
Staff was uncertain about availability and did not offer to check the schedule or take contact info.
Sample scorecard: see the full one-page audit →
The cost of an unaudited phone
This isn’t about blame. Even great front desks miss calls on a busy day. The point is simply to see what’s happening, so it’s easy to fix.
35%
of calls to dental practices go unanswered, ringing out while the schedule sits open.
Peerlogic, 2026 · 4,280 calls across 26 practices
58%
of new-customer calls that are answered never end in a booked appointment.
Peerlogic, 2026
$10K–$15K
in lifetime revenue walks out the door with every mishandled new-customer call.
ADA Health Policy Institute · DentalBase, 2026
These figures are measured in dental practices, the vertical with the most published call-handling research. A phone that rings out, or a caller who never gets asked to book, is not particular to dentistry. See the full sources →
How it works
We call
An automated caller reaches your front desk.
It poses as a prospective new customer and asks the questions real callers ask: pricing, availability, scheduling.
We listen
The call is recorded and transcribed.
How the call was handled is noted, timestamped, and measured against what turns a caller into a booked appointment.
You get a scorecard
A one-page audit lands in your inbox.
It shows what went well and where a new customer slipped away, clear enough to act on the same day.
Questions
So you call my front desk. How does that make me money?
Because nobody gets a report of the appointments they didn’t make. One call tells you whether the phone gets answered, whether a caller gets offered a time, and whether anyone takes their number. If those hold up, you’ve confirmed it for free. If one doesn’t, the recording shows your team the exact moment it happened. Valk doesn’t recover the money for you; it shows you where it’s going.
Will my team know it’s a test?
No, and that’s the point. You want to measure a normal call, not a rehearsed one. You authorize the call as the owner, and you confirm your business already has a standing policy telling staff their calls may be recorded. Both are on the authorization form. Don’t have a policy yet? Here’s one you can adopt today →
What do you do with the recording?
It goes to you and to no one else, and it doesn’t stick around. We hold nothing from an audit longer than a month. After that, the recording, the transcript, and everything else about your front desk is permanently deleted from our servers.
Will you keep calling, or pitch my staff?
One call per audit. No repeat dialing, and no sales call to your front desk. Submitting the form doesn’t place that call either: every submission is reviewed and approved individually before anything is dialed, and the scorecard goes only to the email address you gave us.
What does it cost?
The audit is free. Ongoing monitoring will be a subscription: repeat audits on a schedule, so you can see whether a fix actually stuck. It hasn’t opened yet. The tiers and pricing are published, with a waitlist until they do.
What do I actually get?
Nothing to install — Valk dials your existing line from the outside. What lands in your inbox is a one-page scorecard: answer rate, appointment offer, contact capture, and warmth, plus the moment the call turned, with the recording and transcript. See the sample scorecard →
What if the automated caller gets detected?
The audit holds either way: whether the phone was answered, and how quickly, is settled before a word is spoken. Beyond that, a detected call is worth re-running.
The authorization
No account, no card, no discovery call. Six short fields and two checkboxes: the whole form, and the whole commitment.
Submitting records your authorization. It does not schedule or place a call. Every submission is reviewed and approved individually before anything is dialed, and the scorecard goes only to the email address you gave us.
It asks for your name and role, your business name, the number we dial, where the scorecard should go, and a preferred call window.
Then two checkboxes: you authorize one recorded call with your staff not told in advance, and you confirm your business already has a standing policy telling staff their calls may be recorded.